Club growth guides

Guides to grow your club

Short, practical guides for club owners. Pop your details in and we'll send them straight over.

01

Paid Trials vs Free Trials

Why paid wins, and how to switch your club across without losing people.

02

Booked, Not Sold

The 3-step process for converting enquiries without selling.

03

Pricing Without the Shock

Setting trial and membership prices people say yes to.

04

Stop Boosting Posts

Why your Facebook leads live 50km away, and how to fix your targeting.

05

Why Members Quit

The attendance link, and the system that keeps them.

06

Why Lead-Gen Agencies Fail Martial Arts Clubs

And what to vet before you pay.

07

Know Your Numbers

The figures every studio owner should track weekly.

08

Write the Ad

The four-part structure behind every ad that actually books trials.

09

Profit Isn't Cash

Why a profitable month can still leave you short, and the model that shows you why.

10

Work Backwards From the Target

How to turn a membership goal into a week that actually delivers it.

11

Four Out of Five Won't Reply

Why most of your leads go quiet, and why that isn't a broken campaign.

12

Remove the Barriers

The small friction points between an interested parent and a paid trial.

13

The Numbers Behind One Year

What a full year of advertising actually returned, and how to work out your own.

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